I. “Cross-border e-commerce platform” in English: CBEC
1. Definition: CBEC stands for “Cross-Border Electronic Commerce”, meaning the use of electronic technology or the internet to conduct international trade. In CBEC, customers can buy imported products from foreign countries in their own country, usually via online platforms.
2. Characteristics:
a) Accessibility: CBEC enables customers to purchase commodities from foreign countries without going out of the country.
b) Air freight services: CBEC offers customers’ shipment from foreign countries without the need to handle them personally.
c) Safe and easy to use: The purchase process in CBEC is secure, and the use of payment methods is convenient.
d) Lower cost: CBEC can provide an advantageous cost for merchants of all sizes, as shipping fees are lower on CBEC than in traditional imports.
e) Wider product selection: Customers in CBEC have much broader selection of products than in stores, as well as being able to compare prices and services in different countries.
f) Rapid delivery: CBEC offers customers the option of rapid delivery, enabling them to receive their product within a short time-frame.
g) Automated customer service: CBEC platforms provide customers with a self-help system such as automated customer service tools, making it easy to get help whenever they need it.
h) Quality assurance: High quality assurance standards are put in place to ensure customers are buying safe and reliable products from the platform.
3. Benefits:
a) Access to foreign markets: CBEC allows businesses to access and engage in foreign markets, offering products that customers in their own countries won’t be able to get.
b) Low transaction cost: CBEC offers buyers and sellers cost-effective shipping and delivery options, thus resulting in a lower transaction cost for the businesses.
c) Increased revenue: CBEC offers customers a convenient and efficient way to purchase products from abroad, resulting in increased revenue for the business.
d) Customer engagement: CBEC platforms provide features such as customer reviews and ratings, enabling customers to engage more with the businesses and share their opinions.
e) Easier marketing: Having an international presence in CBEC allows businesses to utilise automated marketing strategies and target different markets in an easier and cheaper way.
f) Stronger brand presence: Having an international presence gives businesses a boost in terms of developing brand loyalty and building relationships with customers.
g) Reduced operational stress: CBEC platforms enable businesses to reduce operational stress as the process of managing their customers and orders is streamlined by automated systems.
1.CBEC：Cross-Border E-Commerce，即跨境电子商务。它指的是指从国外出售商品、服务到中国境内的经营活动，也称为国际电子商务（IE）或国际贸易电子商务（ITEC）。
2.B2B：Business To Business，即商业对商业。它是指企业间的商业活动，由一家买方企业（B）向另一家卖方企业（B）购买产品或服务的过程，结果是双方可以实现更大的生产力或收入。
3.ECPR：E-Commerce Platform Relation，即电子商务平台关系。它指跨境电子商务平台运营商之间网络权利与义务关系。平台运营者必须以公正、公平、安全的方式保护用户的隐私权及其它法律权利，以保障跨境电子商务中消费者的合法权益。
4.CEPA：Cross-border E-commerce Pilot Area，即跨境电子商务试点区。中国政府于4月14日正式开启跨境电子商务试点，此类试点区被称作“CEPA试点区”。该试点区旨在充分利用跨境电子商务促进地方经济发展，构建更加高效便捷的跨境电子商务通道，加快中国外贸新常态的形成。
5.BI：Business Intelligence，即商业智能或者企业智能。它指利用现代IT技术从企业内和外部信息源收集、整合、分析和组合能够帮助管理者做出及时可靠的决策的数据和信息的业务计算机应用技术。这一管理支持技术能够帮助企业从线上和线下的海量数据中获取非常清楚的客户群体，充分利用跨境电子商务进行有效管理。
