★专业/深度/睿见资讯尽在医疗旅游
业内专家认为，除非您能证明自己的目的地是安全的，并且能使用中国人常用的最新技术，否则将来您将不会吸引到中国医疗或健康游客。疗。
中国正摆脱冠状病毒的封锁，国内旅游业正在复苏，全国各地的景点重新开放。现在，中国旅客现在正期待一种旅行服务以及一些国际目的地可能还没有准备好的安全水平。
目的地的卫生与安全
健康和安全将是中国旅行者的头等大事。当涉及到酒店和目的地时，旅行者希望在预订之前了解正在采取的措施。
中国的文化旅游目的地正在优先考虑游客的健康和安全，并已采取了广泛的预防措施，包括要求游客在现场戴口罩，要求所有游客都戴口罩在海外可能行不通，因为虽然广泛使用口罩可以减少传播的机会，但在西方国家，口罩仍然不常见。
在中国，有关公民健康和活动的信息被用于发布个人QR码(chinameitour)。一旦“绿色”，人们就可以自由行动。为了得以进入景点，个人必须声明健康，即确认他们在过去14天内没有去过受影响的地区或未与感染者接触。
除了明确规定清洁措施之外，中国的酒店还采取了创新措施来确保员工和客人的安全。这包括非接触式自助签到/签出系统以及使用能够提供基本服务的机器人。
预售产品，退款，数字票务
中国的许多目的地都采用了代码系统，游客可以通过该系统在网上进行预申请。票务数字化使景点能够管理游客流量，并确保非接触式进入（无需面对面或触摸屏购买）。
从在线旅游服务提供商到连锁酒店和主要旅游目的地，中国旅游业也在接受有退款保证的预售产品。
直播，虚拟旅游
为了吸引潜在的客户，更多的目的地正在使用视频和直播来提供虚拟旅游。例如，在线旅行社艺龙（eLong）已经接受使用视频内容，让潜在的旅行者使用虚拟现实和高清视频。
从团体旅行到独立旅行
在过去的中，中国团体旅行一直是欧洲旅行市场的主导因素，但是随着中国旅行者对数字技术的依赖和国际意识的增强，独立旅行市场将恢复更快并成为主导力量。
今年1月下旬，中国政府禁止出境团体旅游，但不禁止独立旅游。实际上，缺乏航班和国家关闭边境也大大限制了独立旅行。
即使取消旅行禁令，旅行组织者也需要时间安排团体旅行。对于个人，可以在几天内在线安排个人旅行。独立旅行者通常会停留更长的时间，并在更广泛的地点消费。
使用中国的技术
绝大多数中国人在Instagram或Facebook上没有社交媒体帐户，无法使用Google搜索或使用WhatsApp聊天。他们使用各种各样的中国的替代品。微信每月有11亿用户。它是一个“超级应用程序”，为用户提供了从预订酒店，办理登机手续到预订出租车以及将外语翻译成普通话的一切功能。企业可以使用官方帐户或通过创建小程序在微信上开设商店，以共享信息，讲述与目的地有关的故事并促销产品。
中国出境旅游规模巨大，其中包括100万医疗游客和100万健康游客。尽管的前景仍然黯淡，但一旦反弹开始，有一些步骤可以增加目的地对中国客户的吸引力。
在最基本的层面上，国家和各个地点必须对所采取的卫生措施保持透明。
随着中国旅游生态系统的全面数字化(chinameitour)，目的地必须遵循这一点，并使用中国人使用的搜索引擎和应用程序。纸质小册子，陈旧的网站和老式预订系统必须替换为在线信息和预订，虚拟旅游，交互式网站等。
中国人何时何地将成为医疗或健康旅游者，这是一个很大的未知数。为了吸引未来的中国企业，显示你的目的地和旅行方式都是安全的，你的技术必须和现在中国常用的技术一样好，并且需要在中国的搜索引擎上很容易获得。＊
Ditch brochures and ‘old’ tech if you want patients from China
Unless you can show that your destination is safe, and can use the latest technology that the Chinese use, you will not attract as many Chinese medical or health tourists in the future, argues Ian Youngman.
China is coming out of a coronavirus-imposed lockdown and the domestic tourism industry is showing signs of recovery, with attractions across the country reopening. Chinese travellers are now expecting a type of travel service and level of safety that some international destinations may not yet be prepared for.
Health and safety at destinations
Health and safety will be the top priority for Chinese travellers. When it comes to hotels and destinations, travellers want to know what measures are being implemented before making reservations.
Cultural destinations in China are prioritising the health and safety of visitors and extensive precautionary measures have been implemented including requiring visitors to wear face masks while onsite
Requiring all visitors to wear face masks may not work overseas, as, although the widespread use of face masks can reduce the chance of transmission, they are still not commonly worn in western countries.
In China, information about the health and movements of citizens is used to issue a personal QR code. Once “green”, people are allowed to move freely. To reserve an entry time at a museum, individuals must make a declaration of clean health, i.e. confirm they haven’t been to an affected area or in contact with an infected individual over the past 14 days.
Beyond clearly stating cleanliness measures, hotels in China are also taking innovative steps to ensure the safety of workers and guests. This includes contactless self-check-in/out systems and the use of robots capable of delivering basic services.
Pre-sale products, money-back, digital ticketing
Various destinations in China have adopted a code system through which visitors can pre-apply online. The digitisation of ticketing allows museums to manage visitor flow and ensures contactless entry (no face-to-face or touch-screen purchases).
From online travel service providers to hotel chains and major tourist destinations, China’s tourism industry is also embracing pre-sale products with money back guarantees.
Live streaming, virtual tours
To attract potential customers, more destinations are using videos and live streaming to offer virtual tours. Online travel agent eLong has, for example, embraced using video content to engage potential travellers with VR and high-definition videos.
Shift from group to independent travel
Chinese group travel has been a dominant element of Europe’s travel market over the past 20 years, but the independent travel segment will recover faster and become the guiding force as China’s travellers becomes digitally reliant, and more internationally minded.
In late January, the Chinese government placed a ban on outbound group travel but not independent travel. In reality, lack of flights and countries closing borders has also significantly restricted independent travel.
Even once the travel ban is lifted, it will take time for travel organisers to arrange group tours. For individuals, individual trips can be arranged online in days. Independent travellers typically stay longer and spend money at a wider array of locations.
Using China-based tech
The vast majority of Chinese people do not have social media accounts on Instagram or Facebook, use Google to search, or WhatsApp to chat. They use various China based alternatives. WeChat has 1.1 billion users monthly. It is a ‘super-app’ providing users with the ability to do everything from booking hotels and checking into a flight to ordering a taxi and translating foreign languages into Mandarin. Businesses can set up shop on WeChat either with an official account or through creating a Mini Programme to share information, tell stories related to a destination, and promote products.
Outbound Chinese travel in was significant, and included a million medical tourists and another million health tourists. While the outlook for remains bleak, there are steps that will increase the attractiveness of a destination to Chinese customers once the rebound begins.
At the most basic level, countries and individual locations must be transparent about the hygiene measures being adopted.
With the total digitisation of China’s travel ecosystem, destinations must then follow this and use the search engines and apps that the Chinese use. Paper brochures, staid websites and old-style booking systems must be replaced by online information and booking, virtual tours, interactive websites and more.
Where and when the Chinese will go as medical or health tourists is a big unknown. To attract future Chinese business and show that your destination and means of travel are all safe, your tech must be as good as those now commonly used in China, and needs to be easily available on China’s search engines.
