VW turned the Jetta into a brand for young Chinese car-buyers
大众将“捷达”打造成一个面向中国年轻购车族的品牌
Many Chinese citizens who live outside a major city center don"t own cars, but the country"s growing middle class has its sights set on individual ownership. That"s a business opportunity for automakers, who already see China as a huge market, and it"s why Volkswagen just announced Jetta, a new brand aimed at China"s younger customers.
居住在主要城市中心以外的很多中国公民没有车，而不断壮大的中产阶级有购车意向。对于已经将中国视为巨大市场的汽车制造商来说，这是一个商机，为此大众宣布成立“捷达”子品牌，一个针对中国年轻消费者的新品牌。
The brand is named after one of VW"s most popular vehicles, and it will begin by selling one sedan and two SUVs later this year. The goal is to target "entry-level mobility," or first-time car buyers, who according to VW, account for a third of the Chinese market and are currently served mostly by local brands.
该品牌以“捷达”命名，而“捷达”是大众最受欢迎的汽车之一，今年晚些时候将开始销售一款轿车和两款SUV。大众表示，其目标是锁定首次购车者，这些人占中国市场的三分之一，目前主要买的是本土品牌的车。
Though VW"s sales in China were down about two percent last year, China is still VW"s largest single market, and there"s room to grow. In some cities, vehicle ownership is still below 100 cars per 1,000 people. "In China, the Jetta plays an extremely valuable role for us as a Volkswagen model," a spokesperson said. "It has brought mobility for the masses, just like the Beetle once did in Europe." The company is hoping that reputation will give the new brand legs to stand on.
尽管大众去年在华销量下降了约2%，但中国仍是大众最大的单一市场，仍有增长空间。在一些城市，汽车保有量仍然低于每千人100辆。一名发言人表示：“在中国，捷达作为一款大众车型，对我们来说扮演着极其重要的角色，它为大众带来了流动性，就像“甲壳虫”曾经在欧洲市场的地位一样。”大众希望捷达的声誉能让这个新品牌站稳脚跟。
What Jetta does not make clear, at least not yet, is if China"s young, first-time car owners have any interest in VW"s plans for electric and self-driving vehicles.
捷达目前还不清楚(至少目前还不清楚)的是，中国年轻首次购车者是否对大众的电动和自动驾驶汽车感兴趣。
美国瘾科技（engadget）读者评论：
译文来源：三泰虎 /47145.html译者：Jessica.Wu
外文：
Nah, I wish the car ownership number could stay low longer. Just use public transit! The transit network is so much more developed in Chinese megacities compared to the US ones. Why would everyone need to own a car in those cities?
我觉得汽车保有量应该会更低些，他们有公交车就够了! 与美国大城市相比，中国大城市的交通网络要发达得多。为什么人人都要有车?
rivertownLeader3dguangzhoutzm
It is like a status symbol there, everything there is about their "face",
对他们来说，车子是一种身份的象征，关乎“面子”，
ChrisLeader3drivertown
If they want "face" then they wouldn"t want to drive a Jetta. Audi, BMW, Benz, Tesla or family shame.
想要“面子”，就不会开捷达。开奥迪、宝马、奔驰、特斯拉才有面子。
rivertownLeader3dChris
You seem to forget China is still a developing country, most people cannot afford these luxurious cars.
别忘了中国仍是一个发展中国家，大多数人买不起豪车。
Cornelius3d
VolksWagen Jetta? Are you serious? That is FIAT Tipo.
大众捷达?你不是在开玩笑吧?这是菲亚特Tipo。
apxrdmLeader4d
The only market that doesn"t care about VW"s emission test numbers.
中国是唯一不关心大众汽车尾气测试数据的市场。
Cesar3dapxrdm
Actually they do. China is getting tougher and tougher environmental laws every year. The thing is that you can´t revert all that pollution in one year.
不，他们关心的。中国的环保法越来越严格。不可能在一年内消除所有污染的。
fash97Leader4d
Wait, we peasants do own cars living outside Beijing or Shanghai. I heard only people living in NYC or LA are allowed to own cars in US, is that true?
我们这些住在北京或上海郊区的农民也有车。我听说在美国，只有住在纽约或洛杉矶的人才有车，这是真的吗?
tonicboyLeader4dfash97
Well, China only has per capita car ownership of 171 per 1000. Considering that that number will be heavily skewed towards the largest cities (such as Beijing and Shanghai), are you actually disputing that car ownership in most cities is below 500 per 1000?
中国的人均汽车拥有量仅为每千人171辆 ，而且这一数据是被大城市(如北京和上海）拉高的
wyson9Leader4dEditedfash97
Its ridiculous right? China is crawling with cars. The big 3 metropolitan areas are permanently in gridlock. I’m amazed the author doesn’t even mention the Pearl River Delta a megalopolis containing Guangzhou, Shenzen and Hong Kong when that is one of the largest, most developed and congested parts of the world.
中国到处都是汽车，北上广经常交通堵塞。作者竟然没有提到珠江三角洲——一个包含广州、深圳和香港的地区，这是世界上最大、最发达和最拥挤的地区之一。
jmayone
Recently looking for used car, I could not believe the creature comforts you get for under $14k in the Jetta wagons.
最近在看二手车，不到1.4万美元的捷达轿车就很不错。
VictorLeader3djmayone
ive had a VW on lease for four years now (Jetta and now a golf), fantastic cars to drive and they look and feel great too. Hopefully once my lease is over electric cars will be somewhat affordable.
我租了四年的大众(捷达，现在是高尔夫)，开着很棒，外观也很不错。等我的租期一结束，应该能买得起电动汽车了。
